Founded in 1974 by the legendary all-timer Billie Jean King, the Women’s Sports Foundation strives to advance the lives of girls and women through sports and physical activity. Today’s kids are the least active generation in history—and that’s no good. Simply put—the game needs more girls.

We worked with WSF across strategy, brand, web and marketing to create a brand that inspires the next generation of athletes, coaches, parents and donors. We started with a simple question: what does sport unlock for you? Across the country, we captured over 30 individual athlete stories and created hundreds of assets across more than twenty sports to bring this brand to life on every channel you can think of.

From a strategic foundation, we reframed the vision, mission and positioning for the next chapter of WSF. Over 100 million people across social media channels connected with WSF’s incredible athlete network. This is a comprehensive platform that inspires—and inspires donations for—the possibilities within every girl and woman through the power of sport.